How to Fine-Tune the Corefact Home Estimate Parameters
Are you using the Corefact Home Estimate on your direct mailers?
Here is more information about where the information is sourced and how you can adjust the home estimate to best fit your location and farm recipients.
Home Estimate Parameters
The comparable sales for the Corefact Home Estimate are pulled based on a property's similarity to the subject property and take into consideration several attributes. The attributes include distance to the subject property, similarity in size, and property features.
Once similar comparables are found, the main component of value is derived from price per square foot bands, which are adjusted to the subject property.
Provide Your Own Comparable Sales
Agents can provide their own comparable sales that can be used in lieu of or to augment Corefact comparable sales. This allows the agent to pick and choose what is shown. This is useful when the agent is targeting very specific characteristics and attributes, like homes by a particular architect.
In some neighborhoods, estimates are difficult due to adjoining neighborhoods with lower-or higher-valued homes.
Fine-Tune Your Corefact Home Estimates
Corefact Home Estimate Products
Home Estimate QR Code Postcards
Home Estimate postcards are some of our best-selling postcards. They feature several strong calls to action, giving you insight into which homeowners you should follow up with.
Newsletters With Home Estimate QR Code
House Talk Newsletters provide you with an anchor article, or you can cut and paste your own content on the front, along with two panels that can promote local events, a featured listing, or whatever you choose. The back side offers three different layouts including the Home Estimate map feature and testimonials, current or sold listings, and recent comps.
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