7 Proven Ways to Market Your Listing to Sell
Become the best agent in town by branding yourself as your neighborhood's expert with the following 7 steps.
Have a listing coming up? Congratulations! Here are a few tips on marketing your listing to sell. Let's ensure you've completed each of these items before you begin showing off your listing to prospective buyers.
1. Write a Killer MLS Description
Most leads discover your listings through a Multiple Listing Service (MLS), so writing descriptions with a punch is critical. Though you have limitations on the scope and length of your MLS descriptions, include the most notable features through descriptive listing copy.
Also, include photos that showcase the property’s unique qualities and focus on non-traditional angles, so your listing stands out.
2. Order Property Flyers
This may seem like a simple "Of course," but your property flyers are not just for buyers who come through the property. They are also for your sellers. You can show off your marketing savvy with a beautiful property flyer that stands out.
3. Use Sign Riders for Your Open House
Using address sign rider signs on your open house A-frames is one of the easiest and least expensive ways to get more traffic at your open houses. It is also an excellent way to provide potential buyers the path of least resistance and impress your sellers.
Impress the neighborhood and separate yourself from the competition with these eye-catching, one-of-a-kind Specialty Sign Riders! No matter the season, we’ve got a Sign Rider that is perfect for your latest listing.
4. Send Just Listed Postcards
While many prospective buyers will be out-of-market leads, it’s good practice to announce your listings to the local area. High-quality mailers are great resources to mail to your entire local network because they notify current residents who may have contacts interested in moving to the area. In addition, marketing mailers keep you top-of-mind should they choose to buy or sell in the area.
5. Notify Homeowners Around Your Listing
Every Door Direct Mail (EDDM®) is a cost-effective mailing solution for geographical farming. Market your just listed property with one of our designs below, then use our innovative EDDM® mapping tool to choose your carrier routes.
6. Leverage Social Media
While posting an update every few days may get you some engagement; Facebook marketing campaigns are more successful when they’re multifaceted. Here are some great ways to create more relationships and generate more leads online.
Have an open house?
Create a Facebook event to invite your followers.
Lots of photos of your listing you’d like to share?
Create a Facebook album that showcases your listing's best photos. Title the album with the street address, and include descriptions and links in both the album description and on each photo.
Want to get more eyes on your listing updates?
Try Facebook Boosting or Ads to promote them to a more comprehensive, targeted audience.
Use Social Share
Become a social media superstar with our brand new Social Share platform! Sign up to access hundreds of unlimited fresh real estate designs and captions. Stay top-of-mind with your social media followers. Never worry about what to post on social media again. Follow the link in our bio to start your free 14-day trial today!
7. Make a Video
When creating an all-around experience for potential buyers, few things impress more than real estate videos. Video tours allow you more creativity to showcase angles and depth.
Remember to add in mood music or narrative that incites emotional reactions that make consumers take action. If a professional videographer is a bit out of budget, modern technology allows you to approach professional quality at the flick of a finger.
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