Utilizing the Power of Nostalgia in Your Lead Generation
Nostalgia. It has power over all of us, whether we are aware of it or not. It can be triggered from the resurgence of an old franchise, the revival of an old concept, or a variation on a favorite memory -- but nostalgia guides how people build connections with others. In fact, a 2012 study published in the Journal of Memory found that nostaligizing helps people relate their past experiences to their current lives in order to make meaning of the bigger picture.
Seeing the bigger picture is exactly why your potential customers are in the market. Whether it's their first, their last or their home they invest in for future generations of a family - they are searching for the place to call their own.
Taking the concept of nostalgia along with seeing the bigger picture and combining the two together, we've created a brand new, never before seen concept to introduce your newest client to their newest home.
The Corefact Real Estate Pop-Up Card.
The Pop-Up Card is a one of a kind direct mailer that grabs the attention of those holding it in their hands by pulling at the proverbial heartstrings of our childhood. Hearkening back to a time where two-dimensional worlds would come alive at the turn of a page, our pop-up cards bring your message to life in a way that sets you apart from the crowd.
In a world where a connection is so easy to come by (thanks to the internet) yet so difficult to ascertain in real-time (also thanks in part to the internet) not only do the pop-up cards give you the ability to set yourself apart from the crowd of other real estate agents vying for that generated lead; you create a moment between you and your prospect.
When that card opens, and this 3D world unfolds before their very eyes, that "ooooooh" moment instantly creates a curiosity.
What is this card? Who is it from? What does it say?
Those questions have to be answered, it's just how our brain works -- and just like that as their eyes begin to pour over the card’s words and images, you've immediately set yourself apart from the dozens of other mailers they may receive. And there’s your lead.
Take a look at our real estate Pop-Up Cards here.
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