Pop-Up Cards: Perfect for All Agents
You're reading the last of our three pop-up card articles. Missed our first two? No worries. Check them out here:
Article #1: Upgrade Your Direct Mail to a Pop-Up Card
Article #2: Postcards and Pop-Ups: A Killer Combo
The new Corefact Pop-Up Cards can be used by any agent no matter what stage of business they are in. Below are a few scenarios agents might find themselves in, and when and where it would be most effective to send a pop-up.
New Agent with Their First Listing
Congratulations, you’ve landed your first listing! There’s no better time to use a Just Listed or Open House Pop-Up Card. Add this dramatic card to your other marketing activities, like direct mail postcards to a radius around the listed property, beautiful property flyers, referral cards on-site, and signage that welcomes visitors and points out the unique qualities of the home.
Using a bullseye strategy will help you draw the most amount of people to your open house. Here’s how it works. Send a standard direct mail Just Listed or Open House card to at least 200 people around the listing property. Then send 50 pop-up cards to those closest to the listed property. You’ll get that important second impression with those neighboring homes by your listing.
Successful Listing Agent
You’ve got listings and are very likely sending Just Listed cards to a radius around the property. Why not use the Just Sold Pop-Up to let the neighborhood know you sold the home? You can use the same bullseye strategy, and mail 50 pop-up cards to those closest to the property, while sending your regular direct mail to a wider swath.
Use your proof of production to entice neighborhood homeowners to reach out to you. Not only are you showcasing your ability to list and sell homes, but you’re also showing potential sellers that you know how to cleverly market properties. Bonus tip: Just Sold Pop-Up Cards are also a good choice to send selectively to your sphere of influence.
No Current Listings
If you don’t have a listing or recent sale to promote, the Market Update or Home Estimate Pop-Up Card is for you. Target 50 (or more) homeowners in your farm where there has been a recent sale. This group will have a heightened interest in the value of their home.
You could also send either of these pop-up cards to your sphere of influence. Whether they are local or not, it’s a good idea to show your sphere you are still helping buyers, sellers, and investors with their real estate needs.
Corefact Pop-Up Cards can work in just about any situation. Try them today to make a lasting impression, create buzz for your brand, and get your next listing!
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