4 Ways to Grow Your Sphere and Get More Referrals
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Let’s face it, growing your sphere of influence means (eventually) getting more referrals. Your sphere consists of people who know what you do and are either in a position to hire you or can refer you to others. That network generally consists of friends, family, acquaintances, and your past clients.
These basic strategies can help you grow your sphere of influence network, have a larger community presence, and increase the number of referrals and new business leads.
Push Them Online:
All of your offline efforts must have a call to action to drive people online (think: Corefact Home Estimate). Everyone you meet, whether outside of church, at the grocery store, or at an open house, should be pushed online. You can’t convert them into a potential buyer, seller, or referral source if you don't have a place to send them. Nobody wants a phone call every day, so the only way to maintain that high-touch is to create an online connection, via Facebook, LinkedIn or another social media platform, and not necessarily your website, which is less interactive.
Boost Your Social Media:
If you’re going to push them online, you might want to give your social media a boost. Example one: Endorse past, present and current clients, and your business partners on LinkedIn. When you endorse them, your name pops up in an email to them as someone who just endorsed them for a particular skill. It’s even better when they return the favor and endorse you for your skills. Don’t forget, social media is not about buying or selling homes, it is about proving that you can be trusted.
Example two: Reach out to friends of friends on Facebook, and be sure to comment and share your friends’ posts. It is amazing how people will take notice of who interacts with them on social media.
Example three: Connect with local organizations, businesses, and charities, and support those charities by promoting their events on your pages. You want your name connected to as many people and organizations as you can. Leverage their networks to increase traffic to your own pages and website.
Establish Business Partner Alliances:
Establishing partnerships with people aligned within the real estate industry is a great way to expand your sphere of influence, or SOI. Beneficial partnerships include ones with attorneys, mortgage providers, title and insurance agents, and hiring managers for local companies. Recommend your partners to clients, and use their social media networks as a way to increase your own. Schedule a meeting with each of your partners and express that the two of you can help each other via social media. Make sure each of you are sending each other content, and liking and sharing each other’s social media posts.
Give Your Time:
Volunteering is a great way to give back to your community and get to know the locals, many of which may have deep roots in your community. Look for volunteer opportunities at local churches, food pantries, or community centers. You’ll build goodwill while growing your SOI. Additionally, you can promote your volunteering by posting updates to your social media and tagging the group with whom you volunteer. It’s an additional level of goodwill when you bring attention to a particular cause or charity because the cause will get more support and visibility as well.
All of this is about having conversations and making connections. You should never have a conversation without giving that person a place to stay connected with you on the web.
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