Free Social Media Calendar Using Social Share
Being a real estate agent this year is no easy task. Building a perpetual stream of content that engages every client on your social media accounts takes meticulous planning and creativity. We understand and have created our Social Share platform to help you achieve your social media marketing goals!
Social Share is a library of templates you can use to post to the social media platform of your choice. You will take your social media content to a new level with engaging, entertaining, and informational templates. All the designs in Social Share come with a graphic and a caption to make your life easier so you can focus on selling homes!
Social Media Content Calendar Template
We have also created an easy-to-use monthly social media content calendar template just for you! Use this social media calendar to help you stay on top of key dates, regular marketing updates, and fun holidays - plus, we’ve thrown in a few best practices, expert tips, and social media ideas to inspire your campaigns. So feel free to print out this calendar, mark it up, and make it your own. We hope it helps - happy posting!
What is social media calendar content marketing?
Social media calendar content marketing is a business practice successful real estate agents use to create and track the information they share across their online platforms. This practice includes creating fresh content and graphics each month and tracking how many people liked your posts and clicked through your links.
For this strategy to be most successful, you will need a single central place to send people to in each post. This may be your business website, property listing website, or team blog. So you begin by creating the main website and populating it with various posts sharing information about topics your niche clientele will find most exciting and beneficial.
Some ideas for residential real estate clients may include community events, local market updates, and home improvement tips. The local market updates may focus on specific neighborhoods, types of properties, or lifestyles. Be creative in your content and include beautiful pictures to help draw your visitors into visiting your website and begin working with you.
Once the website is ready, create social media content on your calendar that breaks down essential topics into juicy bite-size pieces. For instance, on our Social Share platform, we provide graphics and captions that focus on specific home tips by month to give you a fun and easy post that fills one slot on your social media content calendar each month.
Why do we need a social media calendar?
Social media calendars help you focus on creating content each month while tracking the ongoing progress of how many people are engaging with your posts. By monitoring the engagement, you can see which type of posts your followers engaged with most, and you can continue creating that type of content.
Another reason why a successful real estate agent needs a social media content calendar is to have a track record that can be shared with new team members and any new assistants. This history enables the new person to quickly and easily take over where you left off and continue creating content using your tone and imagery. It is essential for your followers to feel still connected to you, even if you aren’t the one writing the content any longer. This ties into your branding. You want your customers to see your brand seamlessly across your marketing channels. These channels include your direct mail pieces, newsletter, note cards, social media posts, door hangers, yard signs, and more!
What does social media marketing do?
Most of your clients will be looking for real estate information using a variety of social media platforms. By using social media, you will demonstrate your real estate expertise and earn the trust of your current and potential clients, where they are already looking for real estate information.
Social media also helps you to build and grow your brand online. However, we highly recommend developing your real estate brand before using social media for your business. First, follow our three simple but effective steps to create your brand identity today. Then, create professional accounts on each social media platform that best suits your location, client niche, and real estate business needs.
Which social media is best for marketing?
Facebook is where people share stories, memories, hopes, and dreams. This platform is perfect for residential real estate agents to connect with clients and broaden their network. In addition, you can join many Facebook groups to network with your peers, learn from real estate experts, and grow your business. Facebook Advertising information can be found here.
Twitter is an excellent online platform for reaching professionals busy sharing and connecting with others with similar interests. Registered users can post, like, and retweet tweets, but unregistered users can only read publicly available ones. You can find the current Twitter Advertising specifications and Twitter Takeover information here.
Instagram is the perfect platform for sharing videos about your current listings, motivating people to dream about where they could live, and providing an inspiring real estate future. Use all of your professional photos and on-site videos as posts and stories on this platform to reach your desired audience. View the various Instagram Advertising information available here.
LinkedIn is your ultimate professional platform where business leaders communicate and grow their networks. For example, if you are a commercial real estate agent, this platform is a great way to connect with builders, mortgage brokers, bankers, community leaders, and other industry professionals. LinkedIn also has a variety of Advertising options for business professionals and businesses.
Snapchat is a social media platform that allows users to talk with friends easily, view Live Stories from around the world, and explore news in Discover. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Therefore, this platform could be a fun and engaging way for you to share up-to-the-minute information about your current listings, open houses, and community events. Be sure to check out current Snapchat Advertising options on their website.
Pinterest is a beautiful place to share photos of your unique listing, favorite client gifts, and best story images. Be sure to share pictures of your closing gifts and home improvement ideas. Your clients will love following along and clicking through your photos to visit your website for information. You can find Pinterest Advertising information on their website.
Clubhouse is a social audio app for iOS and Android where users can communicate in audio chat rooms that accommodate groups of thousands of people. As a real estate agent, we share a few ways you can begin using Clubhouse today!
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