Getting Started with Corefact EDDM

Article 4 min. read

Looking for a budget-friendly way to reach a large audience in a specific area? Every Door Direct Mail (EDDM®) might be your answer!

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Here's the scoop:

What it is: EDDM lets you send postcards or flyers to every address on a chosen mail carrier route within a ZIP code. Think of blanketing a neighborhood with your message.
Cost-effective: EDDM is cheaper than traditional direct mail because it skips personalized touches like names and doesn't need individual scanning.
Big impact: Choose large postcards or even full-page mailers for maximum visual punch.
Target specific areas: Dominate specific neighborhoods or ZIP codes by saturating their mail routes.

But before you jump in:

No personalization: You can't use names or individual property info, so it's less targeted than traditional mail.
Less control: You can't choose specific recipients, so you reach everyone on the route, including those not interested.
Design matters: With more space, it's easy to overcrowd your mailers, making them hard to read.

Is EDDM right for you?

Great for: Geographical farming, brand awareness, event promotion in specific areas.
Not ideal for: Highly targeted campaigns, personalized messages, small budgets.

Ready to try EDDM? Here's how:

Define your goals: What do you want to achieve? Brand awareness, event promotion, lead generation?
Consider your budget: EDDM is cheaper, but reaching everyone on a route can add up.
Target strategically: Choose ZIP codes or routes with your ideal audience.
Design wisely: Use clear visuals and concise messaging. Don't overcrowd!
Track results: Monitor website traffic, leads generated, etc. to see if EDDM delivers.

Bonus tip: Use EDDM alongside other marketing channels for a more comprehensive strategy.

Choose from our Just Listed and Just Sold templates or upload your own design. Corefact EDDM comes in the following sizes: 6” x 11” and 6” x 12” Super Jumbo postcards or an 8.5” x 11” Flat Mailer. After you’ve uploaded or selected your template, enter the city or ZIP Code into our user-friendly targeting map, choose your mail carrier routes, and dominate your targeted area.

Create Your Bulk Mailing Farming List

EDDM, or Every Door Direct Mail, is a cost-effective mailer you send to a carefully designed list of recipients in a specific geographic region.

Ready to create your bulk mailing farming list by zip code for business and residential or only residential recipients? Follow along with our video for step-by-step instructions to define your recipients by zip code, age range, and the number of households.