Free Messages: Home Estimate Follow Up

Below is suggested copy for the handwritten note and cover letters to use when following up with Home Estimate leads. Use whatever method or methods you prefer.

Handwritten Note

Hi [[NAME]],

Thank you for requesting a free online home estimate. I hope you found it helpful. Given the volatile nature of the real estate market, a computer-generated estimate can only be so accurate. Also, it cannot take into consideration a property’s special attributes and upgrades. If you’d like a more precise free home valuation, please email, text or call me.

Warm regards,

Cover Letter: Market Report

Dear [[HOMEOWNER]],

Hello! Since you showed an interest in your home’s value, I have prepared this market report specifically for you, which shows the sales activity in [[CITY/NEIGHBORHOOD]] for the last [[NUMBER]] days. Although some of these sold homes may have the same bedrooms, baths, and similar square footage, they have different amenities, conditions, and locations. For a more accurate home value, I would need to see the inside and outside of your home so I could compare it to other sold homes with similar characteristics.

No pressure, just take a look and let me know if you have any questions or concerns. I’m available by phone, text or email. Even if you’re not immediately interested in selling your home, I’d be happy to start a conversation.

Your neighborhood real estate specialist,

Cover Letter: CMA

Dear [[HOMEOWNER]],

Hello! Since you showed an interest in your home’s value, I have prepared this comparative market analysis (CMA) specifically for you, which will also inform you about the current happenings in today’s market.

As of today, [[NUMBER]] properties are listed for sale in [[CITY/NEIGHBORHOOD]], and each has different amenities, sizes, locations, conditions, and values. The enclosed CMA will give you an idea of what your home might be worth in today’s market based on sales for homes similar in size (bedrooms, baths, and square footage). For a more accurate home value, I would need to see the inside and outside of your home so I could compare it to other sold homes with similar characteristics.

Take a look through the CMA and feel free to call, email or text me with any questions or concerns. Even if you’re not immediately interested in selling your home, I’d be happy to start a conversation.

Your neighborhood real estate specialist,

PRO-TIP: Put the CMA and cover letter in a Fed-Ex envelope and drop it on the homeowner's porch. 

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