Drop By Gift Ideas For Realtors
As a real estate professional, gifts help you strengthen and grow relationships with your best referrers and real estate clients. Discover different ways to surprise and delight the favorites on your list with our gift ideas.
Gift ideas for sellers, buyers, and referrals:
Welcome New Home Owners - Gift Ideas
Welcome your new client to the area with a small token gift or gift card from an area business. Supporting local businesses is a great way to grow your business sphere of influence network while building relationships with your client. Include your business card or gift tag in one of our Gift Tags!
When presenting the gift, be sure to have already rehearsed what you will say. Some conversation starters include:
- share a little about the company that created the gift and why you chose this gift for them,
- mention one of your favorite places to visit in town and why it is your favorite,
- share a brief story about a referral you recently received and how grateful you were,
- share information about a local New Comers club or another similar type of organization they can join to make new friends,
- share information about an upcoming community event they may be interested in attending, and
- remind your client that you are available to help them navigate their new community and to be sure to reach out to you with any questions about schools, events, etc., as you will be sure to point them in the right direction.
Congratulations - Gift Ideas
Celebrate a client closing with a gift basket full of treats for them to savor as they move into their new home. A few ideas of items you can include in their basket include:
- Bottles of water
- Pair of scissors
- Pen or marker
- Paper Towels
- Toilet Paper
And be sure to include this perfect Gift Tag that will proudly display your business card.
When is the best time to give a gift at closing?
For Sellers: The best time to present a gift to your clients who have just sold their homes is at the final meeting you have with a title company, attorney, or other destination where the final closing papers are signed. The fun idea is to present the client with a bottle of bubbly and glasses for a quick drink and cheers! This creates a lasting memory that your client will take with them. And one you can remember to include in follow-up note cards and email communications.
For Buyers: The best time to present a gift to your clients purchasing their home is during their first walk-through of the properties after signing and receiving their keys! Some agents go all out with balloons, a "welcome home" banner, or a gift basket filled with treats from local businesses.
Requesting Referrals - Gift Ideas
Asking for referrals helps your past clients understand how to reciprocate the fantastic service you provided and helps them make sure their friends and family receive the same excellent service!
Schedule dropping by a gift three months after working with a well-connected or truly remarkable client to introduce the idea of referrals. Begin this conversation by dropping by with a small native plant from the area or a bottle of wine. Include this Gift Tag and tuck your business card prominently inside.
How do you follow up effectively?
The key to encouraging your friends, business associates, and past clients to continue sharing referrals with you is to show gratitude promptly.
When your friend or past client provides you with a referral, you must follow up within 48 hours. One of the most effective ways to encourage this person to continue sharing referrals with you is to mail them a simple handwritten thank you card, and you might even include a small gift card for your local coffee shop. If you don't have their mailing address, follow up promptly with an email using this free Thank You - Referral message.
If you don't have their email or mailing address, stop by their house or office with a small gift. This gives you the perfect opportunity to attach one of our Gift Tags that clearly states why you are giving them a gift and showcases your business card, so they can easily maintain contact with you.
Think of referrals as a circle or water wheel. To keep it going around, you need to motivate it. Just as the water wheel is motivated to continue turning with water, your friends and past clients are easily encouraged by kind words of gratitude.
Thank you Gifts for Client Referrals
By now, you should know your client well enough to know at least one of their favorite restaurants. So a gift card to their favorite restaurant is the perfect thank you for a referral. And the gift card can be easily tucked into this Gift Tag that proudly displays your logo. Your website URL is hidden behind the gift card - to be revealed when the gift card is removed.
You can also handwrite a simple "Thank you (client name)" on the Gift Tag for a personal touch! Try using a pen with blue ink - this makes your handwritten note stand out, and your recipient will see that you went the extra step - just for them!
How many times should you contact a real estate lead?
The advice you receive about this will vary depending on who you ask. For real estate agents, it is essential to remember that this is your career for the long term. So, how you think about marketing, connecting with clients, and engaging with leads needs a long-term approach. You need to engage with a lead consistently and regularly in communicating with them.
The urgency and frequency will vary depending on the lead you received. If your lead is hot and ready to act now, you should consider engaging with them at least twice a week by email, providing specific information about them and their unique situation. And you should immediately schedule to drop by with a personalized CMA and walk them through it. As you leave, give them a small parting gift with a Gift Tag and your business card attached.
Consider a slower and more consistent marketing strategy if this is a casual lead that may be thinking about moving or buying some time in the future. Add them to a monthly email drip campaign, a quarterly printed or e-newsletter campaign, and drop off a personalized CMA with a personal note on the Gift Tag of your choice. If you aren't sure what to say in your message with your CMA, here are three different copy ideas.
Thank you Gifts for Business Partner Referrals
A small box of chocolates from a local shop is the perfect gift for a successful business partner referral. It is enough to tantalize their taste buds and let them know how sweet they have been! And be sure to include your business card in each gift hang tag.
Why is follow-up so important in real estate?
Acknowledging the extra step of a business partner giving you a referral instead of another agent they may know is imperative in keeping a solid relationship. You want them to know that you appreciate the opportunity to work with the person they referred to you, and this is your opportunity to thank them and let them know they can trust you.
In business, we sometimes forget that we are human beings - not machines or numbers. Therefore, remember to treat each person who provides you with a referral with the best you can deliver. Some days it is a follow-up phone call thanking them. On other days it may be a thank you card with a small token of your appreciation - a gift card to a local restaurant or coffee shop.
Sponsoring Events - Gift Tag
Some of the best advertising you can have is sponsoring a local charity event that supports a cause close to your heart. Be sure to ask if you can provide small token gifts for the first 50 people or the VIP guest list. Then attach this perfect Gift Tag directly to your gift or hang it from the gift bag - and include your business card to each tag.
We all have those favorite clients we want to keep in our inner circle. So pick out your favorite drop-by gift ideas and begin scheduling when you will drop by with a gift for each person on your list. To help you remember, use our free marketing calendar template to track when you want to deliver presents.
Celebrating Holidays - Gift Suggestions
How can I impress a real estate client?
The holidays are the perfect time to drop by for a special little treat for your favorite clients. Remember to tuck your business card inside the Gift Tag you have selected for the special occasion. You can even include a special note on the back of the gift tag if this gift is for a particular reason.
To truly impress your client, make the gift something related to a memory you both share or a treat from a local business. To be more strategic about gift-giving and growing your relationship and trust with clients, keep track of this information in your CRM (customer relationship management) system, on a google sheet, or in each client file.
Some real estate agents also use a perpetual calendar to list favorite clients or leads and their likes/dislikes on dates that matter to the agent or client. For example, the dates could be the recipient's birthday, closing date, etc.
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