Corefact offers USPS Informed Delivery Campaign Service
What is USPS Informed Delivery®?
Informed Delivery is a free email notification feature that gives residential homeowners the ability to digitally preview their mail and manage their packages scheduled to arrive soon. Informed Delivery allows homeowners to view what is coming to their mailbox whenever, wherever on a computer, tablet, or mobile device.
Where is Informed Delivery currently offered?
Informed Delivery is now available to eligible residential and PO Box homeowners in most zip code locations across the country.
How does someone sign up for the service?
Just go to informeddelivery.USPS.com to sign up. It’s FREE!
What is the USPS Informed Delivery Campaign at Corefact?
Every time you purchase direct mail pieces using first-class or standard-class mail, USPS will now capture the color image of the piece plus a “ride along” image and share it at the top of the recipient’s email before it arrives in their mailbox. A digital impression and a physical impression increase the rate of retention and double branding efforts.
Please note: The variable data on postcards (homeowner's name, address, their home on a map, and the QR/key code) will be generic in these instances.
What’s a ride along image?
Ride along campaigns allow us to enhance your direct mail pieces by including an interactive banner image along with a color preview of the mail piece. The interactive banner link will point to a "contact me" landing page that is unique to each customer. When the contact form has been completed you will receive an email with their information to easily follow up.
Why should I be marketing with USPS Informed Delivery Campaigns at Corefact?
You can double your impressions with one mail piece! With nearly 70% of Informed Delivery subscribers opening their email every day, the chances of paying attention to your corresponding mail piece go up. Add timeliness and your mailer at the top prime location of the email into the mix, and you have a real opportunity to target customers at the beginning of their day when they are less distracted!
Will I get a click report that lets me know how many and who opened the email and if they clicked on the ride along ad?
Agents will also get an Informed Delivery Report via email (sent seven days after the target date for first-class mail and 14 days after the target date for standard class mail) showing their mail piece and the number of impressions they received and the people who opened the email. This information is also available in an agent's account under order history.
When anyone clicks the ride along image and completes the contact page form, a notification is sent to agents via email, including the person’s contact information and the comments they made on the contact form.
How long is the free trial?
The free trial will last until December 31, 2022.
Is there a cost after the free trial?
This price will be announced as we get closer to the January launch date.
How can I get more people in my farm or SOI on Informed Delivery so they can see my mailers?
We will be offering a complete and complementary marketing guide soon on how to market Informed Delivery via email and social media. Until then, encourage everyone to visit informeddelivery.USPS.com and sign up for the free email service.
Start sending this email to your clients:
Have you heard of the USPS Informed Delivery? It’s a great way to get a digital preview of what’s coming to your mailbox a day before it arrives. It’s free and I’ve found it to be super convenient.
Informed Delivery is a free and optional notification service that allows you to digitally preview your letter-sized mailpieces and manage your packages scheduled to arrive soon. Informed Delivery makes mail more convenient by allowing you to view what is coming to your mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device.
Informed Delivery benefits your entire household, ensuring that everyone has visibility into mail and package delivery each day. Informed Delivery allows you to take action before important items reach their mailbox.
If you haven’t already signed up for this service, you can do it here informeddelivery.usps.com.
Start sharing these social media posts:
Public Service Announcement
Post Caption: Homeowners! Did you know you can get a digital preview of what’s coming to your mailbox the day before it arrives? USPS Informed Delivery allows you to view what is coming to your mailbox whenever, wherever on a computer, tablet, or mobile device. It’s free and I’ve found it to be super convenient. Take a look! Informeddelivery.usps.com.
Post Caption: Suggesting that homeowners sign up for the free USPS Informed Delivery program is one of the many tips I like to share. It’s a convenient way for you to see a digital preview of your mail the day before you get it. Just sign up at informeddelivery.usps.com and check it out.
Manage Your Mail
Post Caption: Anticipating something coming in the mail? Need to change up a package delivery? The USPS Informed Delivery will show you all of your incoming mail via a digital scan with daily emails so you can know what’s coming. I suggest it to all my home buyers and sellers. It’s a great free service that has a lot of tools. Check it out at informeddelivery.usps.com.
Our Customer service team is ready to come to the rescue:
Call us: +(866) 777-3986
Monday through Friday 8:00 AM - 5 PM PST
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