Corefact offers USPS Informed Delivery Campaign Service

What is USPS Informed Delivery®?

Your direct mail orders will get extra attention from USPS Informed Delivery users who receive a preview of your postcard in their daily email. Informed Delivery lets homeowners view what is arriving in their mailbox via email. Now, people signed up for Informed Delivery with USPS on your mailing list can see your mailer before it arrives in their mailbox!

Where is Informed Delivery currently offered?

Informed Delivery is now available to eligible residential and PO Box homeowners in most zip code locations across the country.

How does someone sign up for this service?

Just go to informeddelivery.USPS.com to sign up. It’s FREE!

What is the Interactive Informed Delivery by Corefact?

Every time you purchase first-class or marketing direct mail, Corefact shares a color image of the piece and a clickable “ride along” image at the top of the recipient’s Informed Delivery email. When clicked, they are taken to a personalized lead-capturing landing page where they can request more information from you.

PLEASE NOTE: The variable data on postcards (homeowner's name, address, their home on a map, and the QR code) for the preview image of the mailer. If you are sending a Market Update or a postcard with variable fields, the physical mailed pieces will display the unique data for each piece.

Your mailers have a digital impression and a physical impression to increase the rate of retention and double your branding efforts.

Corefact is providing this upgrade for free until December 31, 2023. In 2024, you will have the option to add this service to your direct mail orders.

Mail pieces with an Informed Delivery campaign appear higher in the digest than those without.

Why does this matter? When a consumer looks at their Informed Delivery email (and 65% of subscribers do every day), they begin to sort and prioritize their mail psychologically. If your offer or appeal is compelling, they will see it first and begin processing it in their mind. If you have a competitor in the mailing further down the digest, they will need to get in line behind your offer in your prospect’s mind.

What’s a ride along image?

Ride along campaigns allow us to enhance your direct mail pieces by including an interactive banner image along with a color preview of the mail piece. The interactive banner link will point to each customer's unique "contact me" landing page. After recipients complete the contact form, you will receive an email with their information to follow up easily.

Monthly Ride Along Image Examples:

      

Why should I be marketing with Interactive Informed Delivery by Corefact?

You can double your impressions with one mail piece! With nearly 70% of Informed Delivery subscribers opening their email daily, the chances of paying attention to your corresponding mail piece go up. Add timeliness and your mailer at the top prime location of the email into the mix, and you have a real opportunity to target customers at the beginning of their day when they are less distracted!

Interactive Informed Delivery Email Report

Will I get a click report that lets me know how many and who opened the email and if they clicked on the ride along ad?

Customers using the Interactive Informed Delivery will receive an Informed Delivery Report via email (sent 14 days from your mail date) showing their mail piece, the number of impressions they received, and the people who opened the email. This information is also available in an agent's account under order history.

When anyone clicks the ride along image and completes the contact page form, a notification is sent to agents via email, including the person’s contact information and the comments they made on the contact form.

How much do Interactive Informed Delivery campaigns cost?

Corefact is providing this upgrade for free until December 31, 2023. In 2024, you will have the option to add this service to your direct mail orders.

How can I get more people in my farm or SOI on Informed Delivery so they can see my mailers?

Encourage everyone to visit informeddelivery.USPS.com and sign up for the free email service.

Send This Free Email Template

Dear [Name],

Have you heard of the USPS Informed Delivery? It’s a great way to get a digital preview of what’s coming to your mailbox a day before it arrives. It’s free, and I’ve found it to be super convenient.

Informed Delivery is a free and optional notification service that allows you to digitally preview your letter-sized mailpieces and manage your packages scheduled to arrive soon. Informed Delivery makes mail more convenient by allowing you to view what is coming to your mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device.

Informed Delivery benefits your entire household, ensuring that everyone has visibility into mail and package delivery each day. Informed Delivery allows you to take action before important items reach their mailbox.

If you haven’t already signed up for this service, you can do it here informeddelivery.usps.com.

Share these 3 social media posts:

Public Service Announcement

Right Click this image to save this social media post!

Post Caption: Homeowners! Did you know you can get a digital preview of what’s coming to your mailbox the day before it arrives? USPS Informed Delivery allows you to view what is coming to your mailbox whenever, wherever on a computer, tablet, or mobile device. It’s free, and I’ve found it to be super convenient. Take a look! Informeddelivery.usps.com.

 

Homeowners Tip

Right Click this image to save this social media post!

Post Caption: Suggesting that homeowners sign up for the free USPS Informed Delivery program is one of the many tips I like to share. It’s a convenient way for you to see a digital preview of your mail the day before you get it. Just sign up at informeddelivery.usps.com and check it out.

 

Manage Your Mail

Right Click this image to save this social media post!

Post Caption: Anticipating something coming in the mail? Need to change up a package delivery? The USPS Informed Delivery will show you all of your incoming mail via a digital scan with daily emails so you can know what’s coming. I suggest it to all my home buyers and sellers. It’s a great free service that has a lot of tools. Check it out at informeddelivery.usps.com.

Need help?

Our Customer service team is ready to come to the rescue:
Call us: +(866) 777-3986
Monday through Friday 8:00 AM - 5 PM PST
Email: CS@Corefact.com