4 Steps to a Consistent Online Presence and Better Search Results
It only takes an hour or two to make sure your online presence is up-to-date, has a consistent message, and can be found by search engines. This online personal audit ensures that when you’re found online, potential buyers and sellers (who will click on multiple sites to get your details) see and read the same messaging, then see the same picture and the correct contact details no matter where they go.
Make sure you’ve done these four things to ensure a stellar personal online profile.
1. Clear Your Cache and Google Yourself
Go through a few pages and then make a list of all the places you appear. Go to each of those sites and make sure all of your information is up-to-date, i.e., NAR, Realtor.com, Zillow, Trulia, your brokerage site, and social media. Social media sites come up in the top ten in a Google search, so make sure you have all the updated and necessary information on these sites.
2. Register Your Business on Google My Business
This can help it appear in relevant geographic search results. When you do this, Google will send a postcard containing a pin to your business address – you can use this to ‘verify’ your business with Google
This verification lets Google know that your business operates in the physical location you stated, meaning that you have a more substantial chance of appearing in search results – and on Google Maps – for people searching for a business in the area you operate.
3. Remove What You Don’t Need
Delete old websites, unused social accounts, and all those places you entered your name because it would be the next great referral engine. Do whatever is necessary to eliminate profiles on brokerages you used to be with. A consumer shouldn't have to guess who you're with today.
4. Make it Easy to Get in Touch
Make sure your contact details are easy to find wherever you have a presence. Steer clear of ‘Contact Me’ forms. Consumers don't like filling those out because they don't know where the form goes.
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