The CoreCapture System
CAPTURE CARDS
With traditional direct marketing, you send the same card or email to everyone on your list. What’s more, you don’t know what they do with the mailer once they get it. With the CoreCapture variable-data printing system, you send an individualized card to every one of your prospects. The Instant Home Valuation tool in all of our marketing materials drives prospects to your website where you can effortlessly measure response rates and track visitor behavior.
CAPTURE WEBSITES
Once on your site, the visitor enters a unique key from their capture card and this generates a customer-specific website. The website provides an estimate of their home’s value that can be modified by selecting or de-selecting comparable properties from a current MLS data feed. Visitors can then explore and utilize other advanced features on their customized site. All visitor activity is logged for your review and a follow-up campaign is automatically triggered by the system.
