Revolutionize Your Corefact Direct Mail Campaigns with Trackable Unique URL QR Codes
Direct mail marketing has always been an essential tool in your advertising arsenal, but imagine if you could take it to the next level, seamlessly bridging the physical and digital worlds. That vision is now a reality with our cutting-edge lead-generating technology featuring trackable QR codes. Say goodbye to the limitations of traditional direct mail and embrace a new era of interactive, data-driven marketing.
What is Trackable QR Code Technology from Corefact?
Corefact has taken direct mail to a new level by integrating trackable QR codes into your marketing materials. These QR codes are linked to any URL you choose, making it easy for your recipients to access the content you want them to see. What sets Corefact apart is the ability to monitor and capture valuable lead data from these interactions.
Here is an example of a Just Listed Postcard with a unique URL QR code leading everyone who scans the code to a property website. Below, we will walk you through how you can use our editor to add your own unique URL QR codes, too!
Inside the Corefact Editor
Here are some tips for how to add the QR code to your mailer and some best practices!
Add QR Code:
- Adding a QR code is easy! Select + QR code and drag it to where you want it on the mailer.
- Be sure to include a call to action (CTA) that lets the recipient know why they are scanning the QR code. Examples include, “Scan For Free Download”, “Scan To View Property”, “Scan To Scheduling Showing”, etc.
Add a unique URL for your new QR Code:
- URL, include the correct beginning such as http:// or https://.
- Check the “Track QR scan” option
Lead Email Alert
Each time someone scans your unique QR code, you will receive an email from us notifying you. Your email will contain their information and a link to follow up with them quickly.
SMS/Text Lead Alert
Each time someone scans your unique QR code, you will receive an SMS/Text lead alert from us notifying you. Your SMS/Text will contain their information so you can follow up with them quickly.
Corefact Dashboard: Find Your Leads
Be sure to check your Corefact dashboard frequently to see the status of your leads. You can easily manage each lead and quickly follow up with a Pop Up Card, too!
You can zoom in on each lead for more detailed information.
The QR Codes need to be attached to a direct mail piece that is addressed to a unique mailing address. This connects the QR code on the mailer to a specific recipient. When the recipient scans the QR code, their information will show up in your dashboard so you can follow up.
EDDM or Every Door Direct Mail mailers are delivered to properties along a carrier's route and do not provide unique mailing addresses. Therefore, without the unique mailing addresses, the Unique URL QR Code will not be trackable on EDDM mailers.
Will the Unique URL QR Code work on flyers or signs? No, QR codes on signs or flyers handed out are not trackable. Why? Because without the unique mailing address, we do not know who is scanning the QR codes on your signs or flyers.
Benefits for Direct Mail Marketing Clients:
Real-Time Lead Generation: Imagine being able to identify and engage with warm leads the moment they interact with your direct mail. With Corefact's technology, you will receive immediate email and SMS notifications when a recipient scans the QR code and visits your designated landing page. This means you can strike while the iron is hot and make your pitch when they are most interested.
Data-Driven Marketing: Corefact's system provides in-depth analytics, enabling you to track engagement, monitor responses, and measure the success of your campaigns. With this data, you can continually refine your marketing strategy, improving your return on investment.
Seamless Integration: Incorporating Corefact's technology is incredibly straightforward. It seamlessly fits into your existing direct mail campaign, giving you a powerful tool without requiring a significant overhaul of your marketing efforts.
Enhanced Customer Engagement: Traditional direct mail can sometimes be one-way communication. Corefact's technology fosters two-way engagement, allowing customers to act immediately by scanning the QR code. This interactivity leads to increased engagement and higher conversion rates.
Personalization: The ability to lead your recipients to a customized landing page means you can tailor your message to individual needs, preferences, and demographics. This level of personalization resonates with your audience and strengthens your brand's image.
Cost-Effective Marketing: By targeting your most promising leads and capturing data in real time, you can maximize the ROI on your marketing budget. Corefact's technology helps you spend your marketing dollars where they are most likely to yield results.
Stay Ahead of the Curve
In a world where marketing strategies constantly evolve, innovative lead-generating technology is the next step in the evolution of direct mail marketing. If you're looking to take your campaigns to the next level, engage with leads in real-time, and drive higher conversion rates, Corefact is your solution.
Don't miss the opportunity to be at the forefront of this marketing revolution.
Our Customer service team is ready to come to the rescue:
Call us: +(866) 777-3986
Monday through Friday 8:00 AM - 5 PM PST
Creating a Farming Strategy That Guarantees Success
Farming is a strategic way to grow your brand and secure more listings. Let’s jump right in and get started!Read More