Six Ways Real Estate Agents Successfully Prospect For Clients
“The 30-Day Rule states that the prospecting you do in this 30-day period will pay off for the next 90 days. It is a simple, yet powerful universal rule that governs sales and you ignore it at your peril. When you internalize this rule, it will drive you to never put prospecting aside for another day."
- Jeb Blount, Author, Fanatical Prospecting
Real estate prospecting includes various forms of outreach you can use to generate leads. It’s a key step in a real estate sales funnel.
The only way you can be successful at prospecting is to be organized. Without laser-like attention, it can lead to an empty pipeline and an empty bottom line, which isn’t doing your business any good. That’s why being methodical and having a prospecting plan are crucial to survival. Prioritize it on your daily and weekly calendar—your commission will thank you for it.
Here are six ideas:
Networking is a key element of successful prospecting for real estate agents. This can include joining local business groups, attending community events, and building relationships with other professionals in related fields, such as mortgage brokers and home inspectors.
A Tear Off Business Card postcard is the perfect 2-in-1 direct mail piece for networking.
Advertising can also be an effective way to attract new clients. This can include placing ads in local newspapers or online, as well as utilizing targeted online advertising to reach specific demographics.
Social media marketing
Using social media can also be a powerful tool for real estate agents to connect with potential clients. Platforms like Facebook, Twitter, and LinkedIn can help agents build their brands, showcase their listings, and connect with potential buyers and sellers in their local area.
Corefact Social Share provides unique real estate marketing and online engagement social posts ready for you to share and schedule throughout the year.
Direct mail marketing
Direct mail marketing is an effective way for you to prospect for new clients because it allows you to target specific demographics and geographic areas. By sending promotional materials, such as postcards or brochures, to targeted lists of potential clients, you can reach a large number of people in a specific area who may be interested in buying or selling a home.
Every Door Direct Mail (EDDM) is a cost-effective mailing solution for geographical farming. Select from ready-to-ship postcards for Building Your Brand, Just Listed or Just Sold property promotion, and sharing information about the Shifting Market.
Referrals from past clients
Past clients can be a valuable source for prospecting. You can ask past clients to refer you to friends and family. Referrals can be particularly effective because they come from a trusted source and can help you build credibility and trust with potential clients.
Provide valuable content
Creating and sharing valuable content, such as emails, social media posts, videos, or infographics, can help you establish yourself as an expert in your field and attract potential clients.
Overall, the key to successfully prospecting for clients as a real estate agent is to be proactive, stay visible in the community, and use a variety of tactics to reach potential clients.
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