Here are five reasons why top real estate agents send Local Expert Postcards to their clients and sphere of influence:

Establish Authority and Expertise: Sending Local Expert Postcards showcases your knowledge and expertise in the local real estate market. It demonstrates that you understand the community in-depth, including market trends, neighborhood features, schools, amenities, and more. By positioning yourself as a local expert, you establish authority and become the go-to resource for real estate information in the area.

Stay Top of Mind: Regularly sending Local Expert Postcards helps you stay top of mind with your clients and sphere of influence. It is a gentle reminder that you are actively engaged in the market and available to assist them with their real estate needs. When the time comes for them to buy or sell a property, they are more likely to think of you as the trusted professional to contact.

Foster Trust and Credibility: By consistently sharing valuable local market insights through postcards, you build trust and credibility among your clients and sphere of influence. They see you as a reliable source of information and updates about the local real estate market. This trust enhances your relationships and increases the likelihood of referrals and repeat business.

Community Engagement: Local Expert Postcards provide an opportunity to engage with the community beyond just real estate transactions. You can highlight local events, organizations, businesses, and important initiatives for the community. This involvement showcases your commitment to the community's well-being and positions you as a trusted advocate for the local area.

Lead Generation and Referrals: Sending Local Expert Postcards can generate leads and referrals. When recipients find the information valuable and insightful, they are more likely to share it with their friends, family, and colleagues who may be interested in the local real estate market. By leveraging the power of referrals, you can expand your network and attract new clients who are already prequalified through trusted recommendations.

Overall, sending Local Expert Postcards allows top real estate agents to establish authority, stay top of mind, foster trust, engage with the community, and generate leads and referrals. It's an effective way to showcase your expertise, provide valuable information, and position yourself as the local go-to real estate professional.