15 min. read
7 Direct Mail Stats You May Not Know
Not sure if about the ROI you receive from direct mail? Here are seven stats that will prove its effectiveness.
Read More (866) 777-3986
- Academy Home
- Get Listings
Categories
FEATURED ARTICLE
What Is the Best Postcard to Start With?
What are you trying to achieve? We’ve got postcards ready to help you reach those goals.
Read More
Rating:
3
0
4 min. read
Article
7 min. read
The Home Estimate Now Includes Active Data
We have access to active listings all over the country, and our Home Estimate now includes active data. Update your Home Estimate preferences today!
Read More
Rating:
0
0
Article
7 min. read
Elite ROI FAQs
Interested in signing up for Elite, but have questions? We've got answers! Check out our FAQs on ROI and turn rates.
Read More
Rating:
0
0
Article
3 min. read
Top Producers Follow-Up With Pop-Up Cards
Make your follow-up efforts pop and differentiate yourself from your competition!
Read More
Rating:
0
0
Article
8 min. read
Mailing Home Estimate QR Code Mailers in Non-Disclosure States
Here are some of the most frequently asked questions about using the Home Estimate QR Code on marketing materials in non-disclosure states.
Read More
Rating:
0
0
But first, cookies 🍪
We use essential cookies to make Corefact work. We'd like to use other cookies to improve and personalize your visit, tailor ads you see from us on Corefact and partner sites, and to analyze our website's performance, but only if you accept. See "" for more information, or read our privacy policy.
Manage cookies
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Essential Cookies
These cookies are always on, as they're essential for making Corefact work, and making it safe. Without these cookies, services you've asked for can't be provided.
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| corefact | corefact.com | First Party | Session | This cookie is used to store the user session |
| breadcrumbs | corefact.com | First Party | Session | This cookie helps with searching for articles |
| origin | corefact.com | First Party | 1 year | This cookie stores the initial landing page and referer |
| device | corefact.com | First Party | 1 year | This cookie stores a unique ID to later log with other events |
| consentMode | corefact.com | First Party | Persistent | This cookie stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This helps us prevent cookies in each category from being set in the users browser, when consent is not given. It contains no information that can identify the site visitor |
| shown-est-modal | corefact.com | First Party | Persistent | This cookie tracks if a modal has been shown on RealEstateHomePrice.com |
| builder-modal-*.ignore | corefact.com | First Party | Persistent | This cookie is set when a user closes a promotional modal on our website, preventing it from being displayed again during future visits or page reloads |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| rc::c | google.com | Third Party | Session | This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against malicious spam attacks |
| _grecaptcha | google.com | Third Party | Persistent | This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against malicious spam attacks |
| rc::a | google.com | Third Party | Persistent | This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against malicious spam attacks |
Functionality Cookies
These cookies help us provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our page. If you do not allow these cookies then some or all of these services may not function properly.
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| ___cfruid | calendly.com | Third Party | Session | As part of our Rate Limiting solution, this cookie is required to manage incoming traffic and to have better visibility on the origin of a particular request |
| _cfuvid | calendly.com | Third Party | Session | A Cloudflare cookie that assigns a unique ID to each user and helps distinguish between users who share the same IP address |
| __cf_bm | calendly.com | Third Party | 1 day | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website |
| _calendly_session | calendly.com | Third Party | 21 days | Calendly sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor's calendar |
| OptanonConsent | calendly.com | Third Party | 1 year | OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category |
| OptanonAlertBoxClosed | calendly.com | Third Party | 1 year | OneTrust sets this cookie after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to a user |
| cf_clearance | calendly.com | Third Party | 1 year | This cookie is used to distinguish between humans and bots |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| __oauth_redirect_detector | accounts.livechatinc.com | Third Party | 1 minute | This cookie is used to recognize the visitors using live chat at different times in order to optimize the chat-box functionality |
| __lc_cid | accounts.livechatinc.com | Third Party | 400 days | This is an essential cookie for the website live chat box to function properly |
| __lc_cst | accounts.livechatinc.com | Third Party | 400 days | This is an essential cookie for the website live chat box to function properly |
| _livechat_has_visited | accounts.livechatinc.com | Third Party | Persistent | Identifies the visitor across devices and visits, in order to optimize the chat-box function on the website |
| side_storage_* | accounts.livechatinc.com | Third Party | Persistent | This cookie is set by LiveChat |
| 8493658:state | accounts.livechatinc.com | Third Party | Persistent | This cookie is set by LiveChat |
| @@lc_ids | accounts.livechatinc.com | Third Party | Persistent | This cookie is necessary for the functionality of the website's chat-box function |
| @@lc_auth_token:* | accounts.livechatinc.com | Third Party | Persistent | This cookie is set by LiveChat |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| 1 | m.stripe.network/td> | Third Party | Session | This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information |
| _ab | m.stripe.network | Third Party | Session | Set for fraud prevention purposes and helps us assess the risk associated with an attempted transaction |
| _mf | m.stripe.network | Third Party | Session | Set for fraud prevention purposes and helps us assess the risk associated with an attempted transaction |
| id | m.stripe.network | Third Party | Session | Set for fraud prevention purposes and helps us assess the risk associated with an attempted transaction |
| m | m.stripe.network | Third Party | 2 years | For fraud detection. Helps Stripe assess the risk associated with an attempted transaction on the your website |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| yt-remote-session-app | youtube.com | Third Party | Session | This cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player |
| iU5q-!O9@$ | youtube.com | Third Party | Session | This cookie is set by YouTube |
| yt-remote-cast-available | youtube.com | Third Party | Session | This cookie is used to store the user's video player preferences using embedded YouTube video |
| yt-remote-cast-installed | youtube.com | Third Party | Session | This cookie is used to store the user's video player preferences using embedded YouTube video |
| yt-remote-session-name | youtube.com | Third Party | Session | This cookie is used to store the user's video player preferences using embedded YouTube video |
| yt-remote-fast-check-period | youtube.com | Third Party | Session | This cookie is used to store the user's video player preferences using embedded YouTube video |
| yt-remote-device-id | youtube.com | Third Party | Persistent | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video |
| ytidb::LAST_RESULT_ENTRY_KEY | youtube.com | Third Party | Persistent | This cookie is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future |
| yt-player-headers-readable | youtube.com | Third Party | Persistent | "This cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience |
| yt-remote-connected-devices | youtube.com | Third Party | Persistent | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video |
Performance Cookies
These cookies help us analyze how many people are using Corefact, where they come from and how they're using it. If you opt out of these cookies, we can't get feedback to make Corefact better for you and all our users.
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| FPLC | corefact.com | First Party | 20 hours | Google Tag Manager sets this cookie for tracking between domains |
| _gcl_au | corefact.com | First Party | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services |
| FPGSID | corefact.com | First Party | 3 months | Google Tag Manager sets this cookie to register statistical data on users' behaviour on the website. Used for internal analytics by the website operator |
| ph_phc_*_posthog | corefact.com | First Party | 1 year | Cookies used by PostHog tracking services to store data on user behavior and activity |
| _ga | corefact.com | First Party | 2 years | This cookie is set by Google Analytics to distinguish unique users and track visitor interactions with the website. It enables data collection on user behaviour, such as page views and session duration. This information helps understand user engagement and optimise the site |
| _ga_* | corefact.com | First Party | 2 years | Google Analytics sets this cookie to store and track visits |
| FPID | corefact.com | First Party | 2 years | Google Tag Manager sets this cookie for server-side tagging |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| _pendo_meta.* | calendly.com | Third Party | 100 days | Written and read to store a hash of the current metadata so that Pendo can see when it's changed and update it |
| _pendo_visitorId.* | calendly.com | Third Party | 100 days | Identify and record the visitor information for use in analytics and guide delivery |
| ajs_anonymous_id | calendly.com | Third Party | Persistent | This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice |
| userleap.ids | calendly.com | Third Party | Persistent | This cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor - the cookie can also be set to improve the visitor's experience on a website |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| dpr | facebook.com | Third Party | 7 days | This cookie helps deliver an optimal experience for your device's screen |
| wd | facebook.com | Third Party | 7 days | Stores the width and height of the browser window for content layout optimization |
| presence | facebook.com | Third Party | 1 month | Tracks user presence and session state for Facebook's messaging system |
| b_user | facebook.com | Third Party | 3 months | This cookie is used by Meta to track and identify users across sessions for personalizing content |
| ps_n | facebook.com | Third Party | 400 days | This cookie is used for session management and maintaining a secure environment during a user's visit |
| sb | facebook.com | Third Party | 400 days | Identifies the user's browser for Facebook's security systems |
| datr | facebook.com | Third Party | 400 days | This is a unique identifier for your browser that, among other things, helps Meta protect you from fraud. This cookie also helps Meta to identify browsers used by malicious actors and to prevent cyber-security attacks |
| c_user | facebook.com | Third Party | 1 year | Meta sets this cookie to authenticate and keep you logged in as you navigate between Facebook Pages |
| xs | facebook.com | Third Party | 1 year | Authentication and session management cookie for Facebook logins |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| ph_*_posthog | posthog.com | Third Party | Session | Cookies used by PostHog tracking services to store data on user behavior and activity |
| ph_phc_*_primary_window_exists | posthog.com | Third Party | Session | Prevents duplicating events when a second tab is opened; expires when the tab closes |
| ph_phc_*_window_id | posthog.com | Third Party | Session | PostHog helper that distinguishes activity in multiple open tabs/windows during one visit |
| ph_current_instance | posthog.com | Third Party | 1 year | Cookies used by PostHog tracking services to store data on user behavior and activity |
| ph_current_project_name | posthog.com | Third Party | 1 year | Cookies used by PostHog tracking services to store data on user behavior and activity |
| ph_current_project_token | posthog.com | Third Party | 1 year | Cookies used by PostHog tracking services to store data on user behavior and activity |
| ph_last_login_method | posthog.com | Third Party | 1 year | Cookies used by PostHog tracking services to store data on user behavior and activity |
| ph_*_posthog | posthog.com | Third Party | 1 year | Stores a unique session identifier to track user sessions and distinguish between different visitors. Helps understand user journey and behavior patterns |
| ph_phc_*_posthog | posthog.com | Third Party | Persistents | Stores a unique session identifier to track user sessions and distinguish between different visitors. Helps understand user journey and behavior patterns |
Targeting Cookies
These cookies are set by our advertising partners to track your activity and show you relevant Corefact ads on other sites as you browse the internet.
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| _fbp | corefact.com | First Party | 3 months | This cookie is used by Meta to identify browsers for businesses using Meta products, with the purpose of providing advertising and site analytics services |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| pendo_sessionId.* | calendly.com | Third Party | Session | This cookie is set by Calendly |
| pendo_sessionLastUserInteractionEvent | calendly.com | Third Party | Session | This cookie is set by Calendly |
| pendo_tabId | calendly.com | Third Party | Session | Collects data on the user across websites - This data is used to make advertisement more relevant |
| previous_page_loads | calendly.com | Third Party | Session | This cookie is set by Calendly |
| _pendo_guides_blocked.* | calendly.com | Third Party | Persistent | Avoid guide errors when we detect the visitor has an ad blocker |
| ajs_group_id | calendly.com | Third Party | Persistent | Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient |
| ajs_user_id | calendly.com | Third Party | Persistent | Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| test_cookie | doubleclick.net | Third Party | 15 minutes | This cookie is set by Double Click (which is owned by Google) and is used to determine if the user's browser supports cookies |
| _ga_* | doubleclick.net | Third Party | 2 years | This cookie is set by Double Click (which is owned by Google) and is used to show Google ads on non-Google sites |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| fr | facebook.com | Third Party | 3 months | This cookie is used by Meta to deliver, measure and improve the relevancy of ads |
| ps_l | facebook.com | Third Party | 400 days | This cookie used by Meta to track and personalize a user's experience on the site |
| _fbc | facebook.com | Third Party | 2 years | This Meta cookie tracks clicks to help advertisers analyze campaign performance. It identifies traffic sources and measures the success of marketing efforts |
| lastExternalReferrer | facebook.com | Third Party | Persistent | Detects how the user reached the website by registering their last URL address |
| lastExternalReferrerTime | facebook.com | Third Party | Persistent | Tracks the timestamp of when the user arrived via the external referrer URL |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| DV | google.com | Third Party | 1 day | This cookie is set by Google Ads to provide ad delivery or retargeting |
| NID | google.com | Third Party | 6 months | This cookie is set by Google to deliver ads. It assigns a unique ID to recognize a returning user's device |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| lidc | linkedin.com | Third Party | 1 day | This cookie is set by LinkedIn to facilitate data center selection |
| li_sugr | linkedin.com | Third Party | 3 months | This cookie is used by LinkedIn to make a probabilistic match of a user's identity, enhancing tracking and personalization |
| bcookie | linkedin.com | Third Party | 1 year | This cookie is a browser identifier cookie set by LinkedIn to uniquely recognize devices accessing the platform. It helps detect abuse and is used for diagnostic purposes |
| li_adsId | linkedin.com | Third Party | Persistent | This cookie is a unique identifier set by LinkedIn’s Insight Tag for ad tracking and retargeting. It helps LinkedIn associate users with specific ad campaigns and persists until manually cleared |
| Name | Host | Type | Duration | Description |
|---|---|---|---|---|
| YSC | youtube.com | Third Party | Session | This cookie is set by YouTube and is used to track the views of embedded videos on YouTube pages |
| VISITOR_INFO1_LIVE | youtube.com | Third Party | 6 months | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface |
| VISITOR_PRIVACY_METADATA | youtube.com | Third Party | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain |
| yt.innertube::nextId | youtube.com | Third Party | Persistent | This cookie is set by YouTube to register a unique ID to store data on what videos from YouTube the user has seen |
| yt.innertube::requests | youtube.com | Third Party | Persistent | This cookie is set by YouTube to register a unique ID to store data on what videos from YouTube the user has seen |