What’s the Difference Between Manual and Automatic Market Update Postcards?
Market Update postcards show homeowners the latest market activity in their neighborhood. Fully personalizable, this is one of the most effective ways to use direct mailers to generate leads.
Populate market activity using one of the following options:
Automatic Market Update/The Automatic Series
Market activity is automatically populated using the most recent information available. Data is pulled from the county records. Note that for this option, all leads will receive different information for the market activity as data pulled will be the home sales closest to the prospect’s home.
The Manual Series
Market activity must be manually filled in. The advantage is that you are in control of the data that is entered. Note that for this option, the data and information on each postcard is the same.
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