SILVAR Golf Tournament

Posted Wed Sep 16 05:22AM

Steve and Michelle reported that they had a wonderful time at the SILVAR golf tournament on Monday. It rained Sunday night, so we were a little concerned that we would have a low turnout. Luckily the weather cleared up just in time. The event went very well and I've heard the course was magnificent. We sponsored hole #7 and we had a good number of clients stop by. The Vodka-RedBull beverages were popular. I wonder if each drink added one or two points to the golfer's handicap. We look forward to seeing you at the next event. 

-Chris

CoreFact Corporation Announces Partnership With Coldwell Banker Residential Brokerage

Posted Mon Aug 31 05:00PM

CoreFact Corporation Announces Partnership With Coldwell Banker Residential Brokerage

Agreement provides Coldwell Banker agents with marketing systems that help foster meaningful connections with consumers

HAYWARD, California – September 1, 2009 – CoreFact Marketing Systems, a direct marketing company that leverages advanced technology to help real estate agents grow their businesses, today announced a new partnership with Coldwell Banker Residential Brokerage, Northern California’s largest real estate services company.

Hayward-based CoreFact offers an innovative marketing system that connects direct mail and agent websites to establish a stronger connection with consumers. The company’s platform helps agents generate leads, build relationships and promote properties using the most innovative tools available in the industry. CoreFact’s lead generation system combines the best of direct mail and web technology to drive prospects online and generate higher consumer response rates than traditional methods.

“In order to be successful in today’s competitive real estate marketplace, Realtors can’t continue to market themselves, or their listings, in traditional ways,” said Rick Turley, president of Coldwell Banker Residential Brokerage in the Bay Area. “We think that CoreFact’s technology platform will give our sales associates yet another competitive advantage over agents at other companies.”

The heart of the CoreFact platform is the Capture Marketing System, which uses variable data technology to provide highly-personalized direct mail that includes a Market Access Key unique to each consumer. Home sellers use this key to access a property estimate and to view current market activity in their local area. This key also tracks respondents who have used an agent’s website so the agent can focus on the leads who are most likely to be active in the market. In addition, the system seamlessly integrates with Coldwell Banker Residential Brokerage’s intranet and agent websites.

When agents receive a lead, CoreFact provides them with follow-up systems to convert that lead into a client. Finally, once agents sign the listing agreement with a seller, the system provides Realtors with a complete portfolio of property promotion products that will help them get top dollar for their client.

Christopher Burnley, founder and chief executive officer of CoreFact, said he is excited by the opportunity to work with Coldwell Banker Residential Brokerage and its nearly 4,000 agents throughout Northern California.

“Coldwell Banker Residential Brokerage is the leading name in real estate and widely known throughout the industry as the technology leader as well,” he said. “I can’t think of a better company in which to deploy our marketing platform, and I know it will have a significant impact for agents.”

Turley said the new marketing platform is coming at an important time as the area’s housing market continues to show strong indications of a recovery. Sales have been steadily improving in recent months throughout Northern California, and with interest rates remaining near historic lows, agents are gearing up for new business in the months ahead.

About CoreFact Marketing Systems

CoreFact provides complete marketing systems for real estate professionals and brokerage firms. CoreFact was formed in 2002 when a print vendor and a web hosting service combined to connect direct mail and agent websites to increase the effectiveness of agent prospecting. The Print + Web concept continues to be the cornerstone of the company’s service offering even as new product lines have been added. CoreFact is dedicated to helping real estate professionals manage their business for consistent success. For more information, please visit www.corefact.com or call (650) 472-1599.

About Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California with 61 office locations and more than 3,600 sales associates. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT has more than 900 offices and 56,000 sales associates operating in more than 35 major metropolitan areas. A subsidiary of Realogy Corporation (NYSE: H), NRT operates Realogy’s company-owned real estate brokerage offices. For more information, please visit www.CaliforniaMoves.com or call 925.275.3085. DRE # 00313415.

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